Have you been meaning to study the online Hubspot Inbound Marketing course? Maybe you've been putting it off for a while now? Or perhaps you've already studied the course but need a recap? Maybe you've never heard of the course and you'd just like to know how Hubspot ranks on Google for a dizzying array of search terms in the marketing niche? Well, don't worry. I've created this online Hubspot Inbound Marketing course with you in mind. I studied the course in its entirety so you don't have to.
What is inbound marketing? Inbound marketing essentially, is a pull method of marketing whereby your customer comes to you rather than the other way around. Inbound marketing is usually about educating the user and providing useful resources for them in your niche. As opposed to outbound marketing methods such as Google Ads, PPC in general, display ads, TV ads etc... Whereby you push your message on the public. Research shows that the average length of the top 10 results is at about 1,500 words. This is because web pages with extensive, high-quality content enjoy more visibility. Long articles increase dwell time, telling Google that users are enjoying your content What is the Hubspot Inbound Marketing Course? I think it's safe to say, that Hubspot are the kings of inbound marketing. Not only did they invent the term. But by using inbound marketing methods - they are putting their money where their mouth is - by dominating the Google search results for all kinds of marketing and Customer Relationship Management (CRM) software keywords. Hubspot had garnered a large email list before ever creating a product. And they leveraged their list for pre-marketing and user experience feedback. Helping them create a piece of intuitive software based around user-centered design. The Hubspot Inbound Marketing course is yet another online course from Hubspot. Adding to their many inbound marketing offerings. Outline of the course. According to Hubspot... The five fundamentals of inbound marketing are:
The goal of inbound marketing is to deliver...
Before coming up with an offer ...
You should always be identifying and creating content with a specific buyer persona in mind. Blogging for SEO. In order to rank on Google. Your blog will have to speak a language that Google understands. And no I don't mean HTML, CSS or even semantic markup etc... Google responds best to websites that demonstrate Expertise, Authority and Trust (EAT). To establish EAT in your niche. You should write great content. Then topic cluster that content. Topic clustering content can be broken down into 2 areas... Pillar content: broad, evergreen and ungated evergreen content that covers a topic in depth and is connected to a topic cluster. Cluster content: content based on a long-tail keyword or niche question. Often a blog post that links back to the pillar content. It's the interlinking that establishes the EAT and makes content clustering so effective for Google SEO. Social Media Promotion. Social media is the number 1 channel for word-of-mouth marketing. You can use social monitoring for...
Again, create a buyer persona. Then align social strategy to your business objectives. Social media goals should be SMART. Don't forget to regularly conduct a social media audit of you and your competitor's channels. Conversion Optimization What are the steps of conversion optimization? Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data. Don’t change more than 1 conversion options at a time. For analysis. A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. Remember, one of the biggest conversion optimization factors can be page speed optimization for your website. Having a data collection strategy is key to improving your conversion rate. Conversion optimization means always be learning. "86% of highly effective organizations have someone steering content strategy." Was I successful in my inbound marketing strategy? Success and failure and failure can be determined by monitoring your SMART goals and measuring them with analytical tools such as Google analytics. Finally Some final tips in your inbound journey...
If you are serious about inbound marketing. Then creating online content that gets engagement should be your number 1 priority. Read this blog post on online content creation. Ranking on content networks is great for the short-term. But to truly see evergreen content ROI on your time investment. You'll want to do your optimization for Google. Happy Hunting! Hubspot banner photo attribution
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